Audiences

Why are audiences important?

1. Medias aboput making money and without an audience you wouldnt be able to make any money.

2. The size of the audience is used to measure the success of your product.

3. Alot of media is free of subsidised

4. Financed by advertising and the advertisers want value for money. 

Changing Audiences

Since the end of the 20th century audience has changed because new technology means theres now a huge amount of choice. We used to talk about broadcasting. Today we talk about narrowcasting and a fragmented audience. Now you get a Niche audience. (a small audience with a specialist interest)

Defining The Audience

• Age
• Nationality
• Location
• Ethnicity
• Religion
• Politics
• Education
• Socio-economic groups (income of head of household)  

A - High management positions
B - Middle level management
C1 - Junior managers
C2 - Skilled manual workers
D - Semi skilled and unskilled manual workers
E - casual workers, unemployed and state pensioners